Privacy Policy

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Effective Date: August 13, 2025

Last Updated: August 13, 2025

Coachella Valley Recovery Center (“CVRC,” “we,” “our,” or “us”) is committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, disclose, and protect your information, including Protected Health Information (PHI), in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable laws.

By using our website or services, you agree to the practices described in this Privacy Policy.

1.Information We Collect

a. Protected Health Information (PHI)

We collect PHI when you become a patient or interact with our clinical and administrative teams. This may include:

  • Name, date of birth, contact information
  • Health conditions, treatment plans, medications
  • Insurance and billing details

b. Personal and Non-Health Information

We also collect non-medical information when you use our website, submit forms, or engage with us, including:

  • Name, phone number, email, address
  • Preferences and communication history

c. Usage and Web Analytics Data

We may collect information about your device and browsing behavior using cookies and analytics tools:

  • IP address, browser type, device ID
  • Pages visited, time spent, referral links

2.Use of Information

We use your information for:

  • Delivering medical treatment and services
  • Coordinating payment and insurance
  • Conducting healthcare operations (e.g. quality improvement, audits)
  • Responding to inquiries or appointment requests
  • Communicating via phone, email, or SMS with your consent
  • Improving our website and user experience
  • Complying with legal obligations

3.SMS/Text Messaging

We may use your phone number to send SMS/text messages related to:

  • Appointment reminders
  • General inquiries
  • Program updates
  • Marketing messages (only with explicit consent)

SMS Opt-In Notice

By providing your number, you are agreeing to receive text messages from Coachella Valley Recovery Center. This includes automated reminders, marketing messages, and general inquiries. Message frequency will vary. Msg & data rates may apply. Reply HELP for help or STOP to opt-out.

We do not share your mobile information with third parties or affiliates for marketing/promotional purposes.

4.Sharing and Disclosure of Information

We may share your information in the following cases:

a. For Treatment, Payment, and Healthcare Operations

  • With healthcare providers and insurers
  • With staff involved in your care

b. With Business AssociatesThird-party vendors (e.g., billing, analytics, IT) under HIPAA-compliant contracts.

c. When Required by Law

  • To comply with legal proceedings or regulatory requirements
  • To prevent harm to yourself or others
  • Public health reporting or national security

d. For Internal Use

  • Staff training
  • Quality assurance
  • Business management

5.Your Rights Under HIPAA

You have the right to:

  • Access and request a copy of your health records
  • Request corrections to inaccurate information
  • Request restrictions on how your data is used or disclosed
  • Request confidential communications (e.g., via alternate contact methods)
  • Receive an accounting of disclosures
  • File a complaint with CVRC or the U.S. Department of Health and Human Services (HHS)

We will not retaliate against anyone for exercising their rights.

6.Cookies and Web Tracking

We use first-party cookies and analytics tools to:

  • Analyze website traffic
  • Improve site functionality
  • Enhance user experience

You can disable cookies in your browser settings, but some features may not function properly.

7.Data Retention

We retain your information as required by law and for operational purposes. If you request deletion of your data (where allowed), we will comply unless retention is required by HIPAA or state regulations.

8.Data Security

We use technical, physical, and administrative safeguards to protect your information, including:

  • Encrypted data transmission
  • Access controls
  • HIPAA-compliant systems

While no system can be 100% secure, we follow industry best practices to minimize risk.

9.Children’s Privacy

Our website and services are intended for individuals over 18 years of age. We do not knowingly collect personal information from children under 13.

10.International Users

Our website and services are operated in the United States. By using our site, you consent to the transfer and processing of your information in the U.S.

11.Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page with the revised effective date. Continued use of the site or services constitutes acceptance of the updated policy.

12.Contact Us

If you have any questions or would like to exercise your rights, please contact:

Privacy Officer: Marjorie Pettingell

Phone: 617-283-6397

Email: Marjorie.Pettingell@my-cvrc.com

Mailing Address: 68275 Verano Rd., Cathedral City, CA 92234

You may also file a complaint directly with the U.S. Department of Health and Human Services, Office for Civil Rights. No retaliation will occur for filing a complaint.